5 most important benefits of online conferences
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    5 Reasons Why Online Conferences Are Better for Your Business

    5 Reasons Why Online Conferences Are Better for Your Business

    Although the pandemic has deprived companies of the opportunity to hold seminars and conferences in person, the online environment and video conferencing provides countless opportunities and solutions to businesses - whether it’s engaging remote workers, collaborating across departments and locations, interviewing job candidates or managing suppliers - the technology is efficient, cost-effective and scalable.

    For modern and innovative businesses to grow and globalize, building and maintaining quality relationships with partners, suppliers, internal teams, investors and customers is essential. Video conferencing boosts productivity, saves time, reduces travel expenses, and overall promotes collaboration. The advantage of video conferencing is the ability to facilitate all of those benefits without requiring constant travel for face-to-face communication.

    Here are the most important benefits of online conferences:

    1. Saving time and money

    You have probably heard the saying “Time is money!”. In this case it’s quite suiting. Literally and figuratively. In-person meetings with suppliers, clients and satellite offices can take up valuable hours of your day; even an hour-long meeting can quickly eat up an entire morning when accounting for travel time, making it a frustrating and inefficient activity. However, reduced commuting time is one of the most obvious but significant benefits of video conferencing.

    Bringing remote workers face-to-face with in-office employees can also lower travel costs at the same time. Not only is travel time-consuming, but it’s also expensive, and comparing travel costs and costs of video conferencing shows that video conferencing is a true winner. People often travel great distances for training, conferences and business meetings, and in most cases, these in-person communications can be accomplished via video conferencing. Save the money you would spend on business travel and put it toward other business priorities.

    2. Improving attendance rate

    It’s often challenging to coordinate busy schedules and bring staff together for in-person meetings. One of the most popular benefits of hosting a virtual conference is that it can be accessed from any device, on any browser, and from any part of the world. In short, everyone is welcome to join an online conference. Hosting a virtual event of this nature lets you address a wider audience without the need for them to spend exorbitant amounts on travel and/or accommodation, naturally making the trade-offs easier and the attendance higher. Video conferencing allows the kind of flexibility that can boost meeting attendance rates, and record the discussion for non-attendees.

    3. Improving communication

    Research has shown that humans process visual information more quickly and accurately than text and audio. Therefore, when you have a meeting via video conferencing, your attendees will retain more information and comprehend it more effectively than they would if you held the meeting via audio.

    Video conferencing provides a fast and secure way to communicate with your teams. As video continues to evolve into a business-critical function, it’s important to prioritize enterprise-class service reliability and support reliability in your solution.

    Whether your company is built of remote employees, globally dispersed, or just emphasizes a healthy work/life balance, video conferencing has the unique ability to bring the human connection of face-to-face communication to every interaction. Besides vast distances don’t matter when you can bring your team together via video conferencing, either for regular meetings or spur-of-the-moment check-ups.

    4. Quick feedback and lead generation

    Live webinars at virtual conferences, just like seminars at physical events, are typically followed by interactive Q&A sessions, where organizers invite suggestions and insights from the audience. Due to the scalable nature of these events, this may be a more accurate way of understanding your audience’s profiles, their concerns, and allowing companies to incorporate that feedback into improving their processes.

    Furthermore, registrants that sign up from across the globe can be added to the company’s CRM, mailing lists, and other software platforms for lead generation in the future.

    5. Environment-friendly

    If sustainability is a mandate in your organization, teleconferencing is a far greener alternative than in-person meetings. In fact, a study conducted by students at the George Mason University found that driving to a meeting one hour away uses the equivalent electrical power as 1,000 hours of web conferencing.

    In today’s world, where societal and environmental responsibly top everything else, it is imperative that companies come up with solutions that do not damage the ecosystem. Virtual conferences eliminate the use of brochures or any supplementary material that causes paper waste and instead make this information available in the form of online resources. Other aspects such as the removal of travel can further reduce the carbon footprint associated with your event, giving you another reason for taking your conference online.

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