Employer Branding

    Employer Branding

    We help to build a strong employer brand and promote it online and offline. We know how to attract the best candidates for vacancies and internships in customer’s company.

    To do this, we provide services in the following areas:

    Employer brand audit

    To understand the value of your company to potential and real employees, we need to make an objective picture of its position in the market. To do this, we perform audits in several areas:
    • Target audience
    • Competitors
    • Communication channels

    Building an EVP (Employee value proposition)

    To develop the value proposition of the employer brand, we do the research of internal and external target audience – we identify important insights, drivers and barriers, create a champion brand portrait of each segment of target audience. Then we check the EVP attributes by segment and adapt them. When EVP is ready we update or develop a creative concept of the employer brand and prepare guidelines: “What to do with EVP” (EVP guidebook). After that, we come up with activations to implement EVP in the company and in external communications.

    Communication strategy development

    Employee value proposition is a set of constants of the employer’s brand, its theoretical basis. To move on to practice, you need to create a communication strategy and run promotional activity through different channels in accordance with it.

    Firstly, we define the position of the brand and decide how we want to adjust it. Next, we build a system of communication channels, recommend effective channels for interaction with target audience. After determining the mix of channels, we develop a media strategy – formulate principles according to which we will interact with media, form a strategy of promotion, select platforms, determine the volume and frequency of publishing of materials and then begin to implement the  ideas.

    Creative concept development

    Let’s assume you need to increase the recognition of your brand among your target audience, hire 30 people at the same time, build a value promotion system inside the company or increase employee engagement. These and similar tasks we call activations because within such tasks you need to activate the target audience: internal or external. You need a creative concept exactly for these activations. Creative team and strategists develop the mechanics, advertising slogans and visual images to solve your problems.

    Maintaining communication on behalf of the brand

    Our services
    Consulting
    Talent Mapping – is a professional consulting service aimed at collecting and analyzing labor market data in accordance with customer’s request.
    Consulting
    Once we have created a communication strategy, we can move on to the practice: carry out conferences and exhibitions, create websites and launch advertising, maintain social media accounts, work with universities and mass media.
    Consulting
    We help businesses to hire the best interns using digital and offline tools.
    Consulting
    Assessment is an important part of any business. We have been helping our clients to make the right personnel decisions since 1998.
    Consulting
    Competencies modeling is the management of professional skills of employees that begins with defining the requirements for professional skills and knowledge and creating effective assessment tools.
    Consulting
    Research is the systematic collection and analysis of information of different aspects of company’s marketing activities. As experts in HR market, we specialize in research related to company’s HR function. These include engagement research, cross-functional interaction, employee satisfaction, corporate culture research, employer brand research, salary, facilities and compensation reviews.
    Consulting
    Proper labor organization leads to high results, promotes business efficiency and creates a prosperous motivational background.
    Consulting
    Outplacement provides support to our clients in situations of organizational change. We help employees of the organization prepare for a new job search and offer to apply for suitable jobs.
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